- Set up and maintain testing frameworks, including smoke testing and conversion rate optimization (CVR)
- Define, monitor, and interpret KPIs, including statistical analysis of test results
- Translate product requirements into measurable KPIs and actionable insights
- Analyze and optimize user behavior and conversion drivers across UX, messaging, and decision-making
- Synthesize qualitative and quantitative insights to identify high-impact improvements
- Create dashboards and reports, and document and communicate results to stakeholders
- Develop and own the experimentation roadmap across the customer journey, collaborate cross-functionally, and drive a data-driven culture
CRO-Specialist (d/f/m)
hybrid
Haufe • Freiburg • Hybrid • Unlimited
-
Full-time
Freiburg
from today
We are looking for a A/B Testing & CRO Specialist (d/f/m) for our topic portals team in the tech division at the Freiburg location as soon as possible.
What you can expect:
What you bring with you:
-
A degree in psychology, business administration, marketing, statistics, or a comparable field with a strong focus on data and user behavior
-
Several years of relevant professional experience in CRO, web analytics, or growth hacking
- Strong statistical expertise
- Advanced knowledge of web analytics and CRO tooling
- Strong understanding of conversion drivers across UX, messaging, and decision-making
- Strong cross-functional collaboration skills
- Nice to have: Experience in a B2B context and SEO & GEO
- Fluent written and verbal communication in English and German (C1)
Job ID: REF371Y
Any questions? I’m here for you.
Luisa Eigel
Please only submit applications via our online form, which you can access by clicking the “Apply now” button.
Ask me E-Mail copied! Copy E-Mail?
Please only send applications via our online form, which you can access via the "Apply now" button.
Simply apply. Five steps to your new job.
1. Online application
You can find all vacancies here in our job world. If you wish, you can also apply for several positions.
2. Application check
Our team checks your application in detail. This takes some time, but we’ll get back to you as soon as possible.
3. Get to know us
For us, it’s important that we fit together professionally and personally. That’s why you get to know your potential team in various interview formats.
4. Selection
We discuss each step transparently with you, and get in touch with you to discuss whether and how we can work together.
5. Onboarding
From the day you sign your contract, you’ll receive individual onboarding to familiarize you with us before your first day at work.
Get to know us
Miriba
Head of Business Core
As a team we’re very diverse, but we’re united by the same attitude, which means we’re motivated, independent, we stick together and we can rely on each other. This creates a safe framework for learning and working. We also have a sense of humor and can laugh together!
Martin
Senior Development Manager
Since I started my career in 1995 I’ve been able to take responsibility for shaping and influencing a large number of products in our current portfolio. My personal motivators for my day-to-day work are my colleagues, whether that’s the open interaction with each other on professional issues and private topics, the common successes and failures that bring us even closer or making music with others in the Haufe Band.
Mark
IT Business Consultant
Together with the team we conceptualize and implement very interesting solutions and we focus not only on our own SAP world, but also constantly expand our view to cover the architecture of the complete Haufe Group system world. To keep our finger on the pulse of things so to speak, we’re given the necessary time and flexibility to continuously improve our skills.
Viktoria
Software Development Engineer
For me, Lexware offers the perfect mix of a large company with great benefits, lots of training options and a relaxed and friendly mood. The needs of the employees are constantly at the forefront, so each of us feels valued as a person.
We believe in diversity: all applications encouraged!
We embrace and value diversity and we are convinced that employees with diverse backgrounds bring different perspectives and strengths to our company. We therefore encourage applications - regardless of gender, nationality, ethnic and social background, religion/belief, disability, age, sexual orientation and identity. As a signatory of the Charta der Vielfalt, we are firmly committed to diversity, tolerance, fairness and appreciation.
Sustainable solutions for corporate services.
Haufe brings together smart and unique solutions with legally compliant expertise, offering HR departments, tax firms and other corporate services ideal support in their daily work and getting them up and running for new topics.
Shaping change. Working at Haufe Group.
Our working world is diverse, complex and in continuous flux. At Haufe Group you can actively shape this transformation. You’ll be part of an innovation-driven family business that uses content, software and training to help people work successfully in a self-determined way. We support more than 1 million customers in their sustainable development and in shaping transformation processes. Would you like to expand and flourish with us into the future? Take a look around and become part of Haufe Group.
Our benefits:
Personal onboarding
Onboarding app, welcome days and welcome package bag, campus tour, buddy program
Pioneering working model
Hybrid collaboration as a combination of office presence and home office, flexible working hours, flat hierarchies, high level of personal responsibility.
Sustainable mobility
Job bike, rental bike station, e-charging stations, bike checks and subsidized public transport
Pension scheme
Attractive credit model and company pension scheme
Choose your device
We equip you with the very latest hardware and software.
Food & Services
Free coffee and tea, inexpensive and award-winning company restaurant, packing station on campus
Health & community
Health portal, Hansefit, health checks, cross-location summer party, sports events and groups, gym, table football, billiards, table tennis, band practice room
Learning & development
There are numerous initiatives for product development, knowledge sharing and new technologies. Teams organize brown bag sessions, hackathons, go to events and take part in meetups. We provide space for common learning and promote your further development.
Our tech landscape at a glance:
